第八届中国国际进口博览会持续升温，从创新科技到生活美学，从可持续理念到品牌故事，全球各大企业带着各自的灵感与力量，共同描绘出未来生活的万种可能。在这里，世界的灵感与上海的创造力交织，城市的热度与品牌的温度相融。
The 8th China International Import Expo continues to captivate global attention, blending innovation, aesthetics, and sustainability.
From lifestyle design to technological advancement, brands from around the world converge in Shanghai, where creativity meets connection and global stories find new meaning.
Create The Beauty That Moves The World
作为第八届中国国际进口博览会“全勤生”，欧莱雅集团连续八年参展，以“美无限，耀八方”为主题呈现品牌在科技、美学与可持续发展领域的最新成果。
主展台呈现集团在研发、可持续与开放式创新方面的最新成果，发布26项历届最多的首发新品，以及亚洲首发品牌Miu Miu、Dr.G蒂迩肌与全球首秀美妆科技，集中展示中国研发中心20年来的创新成果。
同时，欧莱雅还亮相法国馆，以“和乐花园”呼应中法文化交流，并在创新孵化专区展示AI与绿色科技共创成果，全面诠释可持续愿景。
At the 8th China International Import Expo, L’Oréal presented its latest innovations under the theme “Essentiality of Beauty.”
The Main Pavilion highlighted L’Oréal’s latest achievements in research, sustainability, and open innovation, featuring 26 new product debuts, the largest lineup to date, and Asia premieres of Miu Miu and Dr.G, as well as several world-first beauty tech innovations. The exhibition also presented achievements during 20 years of L’Oréal’s China Research & Innovation Center.
Meanwhile, at the French Pavilion, the installation symbolized cultural exchange between China and France, and the Innovation Incubation Zone showcased breakthroughs in AI and green technology, together reflecting L’Oréal’s sustainable vision.
SHISEIDO: Reinventing Beauty, Empowering the Future
以“创美资生”为主题，资生堂携旗下六大品牌亮相第八届进博会，呈现美的科技、艺术与哲学的多重维度。展区以“美力焕新、心动上新、美源创新”三大板块展开，展示从护肤到医美的全链路创新成果——包括资生堂「夜琉璃」轻盈霜、CPB钻光系列、ELIXIR纯A小金管眼霜及IPSA ME PRO等新品亮相。品牌首次系统化呈现“资生堂医美恒采循环”理念，通过科学与美学融合，诠释“从肌肤之美到生活之美”的全新路径。
Under the theme Leading Beauty Innovator, Shiseido unveiled six lines at CllE 2025, spanning skincare to medical aesthetics.
Through three zones, Medical Beauty Zone, Live Beauty Experience Zone and Timeless Breakthrough Zone, the brand showcased iconic launches such as Shiseido's Future Solution Soft Cream, Clé de Peau Beauté's Key Radiant Diamond line, ELIXIR's Wrinkle Cream, and IPSA's ME PRO (10).
With its concept of an 'Endless Beauty Loop', Shiseido redefines beauty as a cycle of science, artistry, and continual well-being.
Lululemon: Move, Play, Connect
今年，lululemon的双层结构“好状态趣动场(Wellbeing Playground)”主题展台成为健康生活方式的标志性打卡点。展区以充满童心的色彩和设计邀请人们去动，去玩，感受身心同频的好状态。品牌特别设立“Align™十周年”区域，在进博会继续庆祝明星产品系列Align™诞生十周年，生动展示Align™ 紧身裤从灵感萌发、产品诞生到风靡全球的历程，以及中国本土瑜伽社区的联结故事。同时，在“幸福感洞察”区域展示与清华大学积极心理学研究中心携手发布的《2025年中国人幸福感报告》，深度诠释幸福感的历史传承和当代表达，推动社会对身心健康的关注。lululemon用行动诠释其“激发潜能，提升人们的幸福感”的愿景。
This year, lululemon’s two-story “Wellbeing Playground” themed booth stood out from the crowd as a symbol of balance and vitality.
Filled with vibrant colors and playful elements, lululemon’s booth inviting everyone to move, play, and experience a state of wellbeing where body and mind move as one. One highlight was the Align™ 10th Anniversary Area, which showcased how Align™ evolved from a single idea into a global franchise over the past decade.
lululemon also Featured the 2025 China Wellbeing Report, jointly released with the Research Center for Positive Psychology, Department of Psychological and Cognitive Sciences at Tsinghua University. The report explored the cultural roots and modern expressions of wellbeing in China, advocating for wellbeing for all.
Through these initiatives, lululemon brings to life its brand vision: to unlock greater possibility and elevate the wellbeing of all.
Crocs: Come As You Are
Crocs卡骆驰携冬季新品及三大本土联名系列亮相第八届中国国际进口博览会，打造融合创意体验与品牌精神的沉浸式空间 。展区紧扣创意与个性主题，呈现泡泡玛特、野兽派及SMFK三大联名合作系列，并首发丝绒小鲸鱼系列及特别推出进博会限定的潮酷“洞仔”和Jibbitz™智必星鞋花。现场设有“洞门玩出花工作坊”，观众可自由DIY鞋饰，感受个性化创作的乐趣。
Crocs执行副总裁暨品牌总裁安沐恩（Anne Mehlman）表示，中国是Crocs全球第二大市场，品牌将继续以创新设计、本土合作与社群共创链接年轻一代消费者，诠释“天生自在（Come As You Are）”品牌理念。
Crocs made a vibrant return to the 8th CIIE, unveiling its Winter Collection and three major local collaborations with POP MART, The Beast, and SMFK.
The booth featured the new Velvet Bae Clog collection and limited-edition of customized “Lil Classic” for the expo, paired with a limited-edition Jibbitz™, alongside an interactive DIY workshop that celebrated self-expression and creativity.
“China is our second-largest market worldwide,” said Anne Mehlman, Executive Vice President & Brand President of Crocs, “and we embed our Come As You Are brand spirit into product design, innovation, and brand experiences — growing together with our consumers in China.”
Consinee: Chinese Luxury in Motion
作为进博会唯一的中国奢侈纱线品牌，康赛妮集团以“中国红”惊艳亮相，展出其高端羊绒、可再生纤维及创新纺织工艺，推出TOPLINE全新ROSELLE系列。展区以东方美学为线索，将自然灵感融入空间设计与产品陈列，呈现出“中国精造”的高雅与自信。康赛妮通过环保染色技术与高定水准工艺，诠释可持续奢华的新语言，让中国纺织业的创新力量被世界看见。
As the only Chinese luxury yarn brand at CIIE, Consinee captivated visitors with its China Red showcase, featuring the debut of the TOPLINE ROSELLE collection. Fusing oriental design with haute couture craftsmanship, the booth reflected a balance of tradition and innovation.
From eco-friendly dyeing to regenerative fibers, Consinee illustrated how Chinese artisanship is reshaping the global definition of modern luxury — elegant, sustainable, and forward-looking.
Calvin Klein & Tommy Hilfiger: Style Beyond Borders
两大国际时尚品牌首次亮相进博会，以不同的设计语言演绎全球风尚的多样性。Calvin Klein以极简风格、流畅剪裁和自然色调展现都市新美学，传递“少即是多”的时尚哲学；Tommy Hilfiger则以标志性的红蓝白配色和学院风格，带来充满青春能量的美式精神。两大品牌同台展示，不仅象征东西方时尚的融合，也映照出全球文化交流的时代脉动。
Making their debut at CIIE, Calvin Klein and Tommy Hilfiger showcased distinct yet harmonious visions of fashion. Calvin Klein embodied modern sophistication through minimalist design and subtle tones, while Tommy Hilfiger brought iconic Americana energy and preppy confidence.
Together, they highlighted how fashion transcends borders — a dialogue of aesthetics, culture, and identity unfolding on the Shanghai stage.
LYFEN: Global Flavors, Local Vitality
作为连续八年参展的老朋友，来伊份再度以实力亮相进博舞台，并签下总额超2.5亿元的全球采购协议，累计采购额突破14.7亿元。从比利时的黄油饼干到马来西亚的巧克力棒，来伊份的“全球购物清单”越装越满，不仅带来更多健康零食新体验，也让中国休闲食品的创新力在世界舞台上愈发亮眼。今年，来伊份股份首次提出“全球品牌管理生态平台”概念，携旗下来伊份、亚米、养馋记、醉爱、望空五大品牌矩阵，紧密围绕“健康属性和中国特色”的产品线，向外展示“从中国出发，走向世界”的新消费信心。
For the eighth consecutive year, LYFEN made a strong statement at the China International Import Expo (CIIE), signing RMB 250 million in new global procurement deals and bringing its total to an impressive RMB 1.47 billion.
From Belgian butter cookies to Malaysian chocolate bars, LYFEN’s “global shopping cart” continues to expand — bringing diverse healthy snacking experiences while showcasing the growing innovation power of China’s snack industry on the global stage.
This year, LYFEN introduced its new concept of a “Global Brand Management Ecosystem,” featuring five signature brands — LYFEN, Yami, Yangchanji, Zuiai, and Wangkong. The initiative focuses on health-oriented and Chinese-characteristic product lines, presenting a new wave of consumer confidence that starts from China and reaches the world.
The theme “Healthy Snacking Power” highlights the brand’s dedication to natural ingredients, balanced nutrition, and lifestyle wellness — marking China’s rise as a trendsetter in global food culture.
从健康生活到时尚创意，从东方美学到全球共鸣，2025进博会让世界再次在上海相遇。这是一次关于创新、美与生活方式的全景展映，更是一场跨文化、跨行业的灵感共振。每一个展台，都是一扇通向未来生活的窗口。
From health and fashion to culture and design, CIIE 2025 once again brings the world of business together in Shanghai. It is not just a major international trade expo, it is a dialogue concerning innovation, beauty, and the evolving art of living.
Here, every brand tells a story of connection, and every encounter reveals a new vision of a better tomorrow.
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